Investors

A behavioral edge in a $4T market.

KaePay turns the 205 daily phone checks of every American consumer into on-time bill awareness — using a color-coded urgency system the rest of personal finance apps are missing.

Opportunity

A massive, recurring, underserved market.

110M

Americans pay monthly bills

120M

Hit with late fees yearly

$50B+

Bill-pay & late-fee economy

205×

Phone checks per user, daily

Why now

Behavior, mobile, and trust have aligned.

Mobile-first habits

65% of bills are now managed via mobile, with 215M Americans using mobile banking weekly.

Attention is the asset

Notifications are saturated. Color-coded visual urgency cuts through the noise instinctively.

Trust infrastructure

AES-256 encryption and biometric MFA keep your bill data private and secure.

Business model

Multiple revenue streams. High retention.

Subscription revenue

A flat $2.99/month subscription per active user — predictable, recurring SaaS economics.

Premium tiers

Future tiers add advanced budgeting, multi-account sync, and family bill management.

B2B partnerships

Billers and financial institutions license KaePay's reminder layer to reduce delinquency.

Roadmap

From MVP to category leader.

Now

Live MVP & waitlist

Working product demo, public waitlist capturing demand.

Next

Pilot launch

First cohort of users with real bill sync and SMS/email reminders.

Year 1

Biller partnerships

Direct integrations with utilities and telcos for reduced delinquency.

Year 2

National scale

Multi-product household financial OS for the underserved majority.

Leadership

Award-winning founder. Mission-driven team.

E'lan West — Founder & CEO

An award-winning director, producer, and writer recognized with a Certificate of Excellence in Entrepreneurship from the United States Congress and a Certificate from the City of Los Angeles for outstanding achievements in storytelling. Distinguished member of the Television Academy and the Forbes Business Council.

Forbes Business CouncilTelevision AcademyDaytime Emmy JudgeU.S. Congress Honoree

The ask

Back the platform that makes paying bills effortless.

We're raising to scale the team, launch our pilot, and lock in our first biller partnerships. Get the deck, the data room, and a call with the founder.